Smart media companies are using this downturn to innovate. Publishers are extremely focused on what really matters and advancing quickly to the next level. Learn the three principles of a successful product strategy and how leading media companies leverage technology to build cutting-edge applications.
Hear how leading publishers are creating innovative, game-changing products by following three key principles that maximize content reuse and elevate the importance of users. Listen to the webcast archive here.
If you’ve heard it once, you’ve heard it a thousand times: the downturn is a time to innovate! Great advice. But is it possible? Are publishers really mixing things up right now, or are they merely trying to avoid being the headline of the latest industry email alert?
The truth is smart media companies ARE innovating. We’re consistently hearing less about doom and gloom and more about creative thinking, reinvigorated teams, streamlined processes and strategic investments. Publishers are extremely focused on what really matters and advancing quickly to the next level.
On June 30, Matt Turner, Senior Consultant in Mark Logic’s media division, shared his observations from numerous client engagements in the field over the last several months. Matt described the three principles of a successful product strategy – principles he sees time and time again – and showed several innovative applications built by leading media companies.
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